DDigidayAnalytics
W3C Attribution API prompts debate over the future of web measurement
The proposal aims to provide a browser-based mechanism for measuring advertising performance without relying on cross-site tracking.
Tuesday, July 21, 2026
The digest
Five top mobile marketing stories, ranked and summarized every day.
Today5 stories
99to5GoogleApp Stores
What’s new in Android’s July 2026 Google System Updates [U]
The monthly “Google System Release Notes” primarily detail what’s new in Play services, Play Store, and Play system update across Android phones/tablets, Wear OS, Google/Android TV, Auto, and PC. Some features apply to…
99to5MacApp Stores
Report: App Store added nearly as many new apps in H1 2026 as in all of 2025
As vibecoding becomes more accessible, new App Store releases are surging, doubling in the first half of 2026, while downloads increased by just 2%. Here are the details.
TTechCrunchGoogle
X relaunches a rebuilt Android app after year-long effort
X says the rebuilt version of its Android app is now available globally.
GGamesIndustry.bizEngagement
Netflix Playground drives 600% surge in kids games engagement
Since Netflix Playground's global launch in April, the platform's dedicated mobile app for kids games has tripled its daily player count, leading to a 600% year-on-year increase in kids engagement. Read more
Yesterday3 stories
DDigidayAnalytics
WTF: W3C’s Attribution API?
What marketers, publishers, and ad tech companies need to know about some of the latest proposals in browser-based ad measurement.
AAppsFlyerFunding / M&A
Mobile Measurement Playbook Opens a Way Forward for Omnichannel Marketers
Enterprise marketers are leaving value on the table. Not because channels underperform, but because they can’t prove they work. This joint report from AppsFlyer and EMARKETER, based on a survey of 157 senior brand and…
VVentureBeatEntertainment / Streaming
The cleanup trap: Stop asking RAG to fix bad data
The enterprise technology ecosystem is caught in a costly cycle. Over the past two years, millions of dollars have been funneled into generative AI pilots, yet many of these initiatives stall out before ever reaching a…
Sunday, July 191 story
99to5GoogleMarketing
Pixelated 108: Rerun of a rerun
Welcome to Pixelated episode 108. This week, Damien, Abner, and Will briefly dive into Google and Epic’s decision to wrap up their legal battle without a settlement in place, leaving the door open for third-party app…
Saturday, July 185 stories
99to5MacApp Stores
Investigation reveals dozens of disguised gambling apps on the App Store in Brazil
An investigation by 9to5Mac reveals dozens of apps that disguise gambling platforms as simple games and utilities. Here are the details.
TTechCrunchApple
Apple and Google ordered to purge ‘nudify’ apps from App Stores
In letters sent to Apple and Google, San Francisco City Attorney David Chiu said that both companies have long been aware that they are hosting apps in violation of state law.
99to5MacApple
Apple ordered to remove 8 AI nonconsensual undressing apps from the App Store [U]
Update, 4:29 p.m. ET: Apple reached out to 9to5Mac with more information, which you can find below the original post. San Francisco city attorney David Chiu has sent cease-and-desist letters to Apple and Google,…
VVentureBeatEngagement
Brex built its AI agent policy by watching what agents actually do, not by writing rules first
OpenClaw has become one of the most widely adopted agentic frameworks, but it has yet to prove itself at enterprise scale. Agents need real credentials — API keys, OAuth tokens, service accounts — to work effectively,…
PPocketGamer.bizGames
China's game makers, the state of UK games jobs and Pokémon Go's record run | Week in Views
The games industry moves quickly and while stories may come and go there are some that we just can't let go of… So, to give those particularly thorny topics a further going over we've created a weekly digest where the…
Friday, July 175 stories
VVentureBeateCommerce
The agent security gap: 54% of enterprises have already had an AI agent incident, and most still let agents share credentials
Across 107 enterprises, AI agents are being given real access to systems and data while the controls meant to contain them lag behind. More than half have already had a confirmed agent security incident or a near-miss;…
TTechCrunchGames
Roblox launches an AI-powered game-creation feature in its mobile app
Roblox's new "Build" feature lets users generate basic games using a single text prompt.
EEngadgetInsights
Sonos brings tab navigation, speaker sorting and more to its app
Sonos has added some handy quality-of-life updates to its mobile app.
DDigidayAnalytics
Rather than going with the crowd, marketers are now questioning measurement ambiguity
Platforms report what they can see. Teams optimize within the environments they control. Dashboards reflect the signals being fed into them. The problem is that the underlying architecture was never designed to produce…
99to5MacApple
Security Bite Podcast: Apple is watching your taps
9to5Mac Security Bite is exclusively brought to you by Mosyle, the only Apple Unified Platform. Making Apple devices work-ready and enterprise-safe is all we do. Our unique integrated approach to management and security…
Thursday, July 165 stories
PPocketGamer.bizApp Stores
Google and Epic withdraw settlement as Play Store overhaul moves ahead
Epic Games and Google have withdrawn their joint attempt to modify the court-ordered changes to Android app distribution in the United States. As reported by The Verge, the move clears the way for Google Play to begin…
PPocketGamer.bizApp Stores
H1 2026 genre analysis: strategy stumbles, RPGs fall, and puzzle revenue ramps up
Mobile games generated a collective $40 billion in gross player spending between Google Play and the App Store during the first six months of 2026, a marginal decline of less than 1% year-over-year. Strategy stayed on…
VVentureBeatFunding / M&A
Agentic orchestration: Enterprise AI organizations have a deployment problem, not a platform problem — and most are calling chatbots agents
Across 101 enterprises, agent orchestration is consolidating onto model-provider platforms — Anthropic’s Claude leads by a wide margin — chosen for the gravity of the underlying model and judged on reliable multi-step…
MMarTechMarketing
Don’t confuse ad spend with marketing performance
More budget doesn't guarantee better results. The strongest campaigns prove they work before they scale. The post Don’t confuse ad spend with marketing performance appeared first on MarTech.
GGamesIndustry.bizGames
Looney Tunes: World of Mayhem to be taken offline in October 2026
Mobile game Looney Tunes: World of Mayhem will be shut down on October 15, 2026. Read more
Tuesday, July 145 stories
99to5MacApple
Waze now learns your preferences, and gets more conversational but less chatty
Navigation app Waze is rolling out an update to its iPhone and Android app to introduce three new AI-powered features. The first uses your journey history to understand your routing preferences in order to provide…
PPocketGamer.bizGames
Hot Five: 10 years of Pokémon Go, Bold Games raises $6m, and Xbox to cut 3,200 jobs
To help get you primed and ready for another week in mobile gaming, we’ve curated the biggest stories you need to know from the last seven days. 1) Love and Deepspace 'bring back Valko' petition surpasses 229k…
MMobile Marketing ReadsGames
India’s mobile gaming market projected to reach $2.4 billion by 2029
India’s mobile gaming market is projected to grow from $1.5 billion in 2026 to $2.4 billion by 2029, representing a 17% compound annual growth rate (CAGR), according to MIXI Global Investments’ India’s State of Play…
99to5GoogleApp Stores
What’s new in Android’s July 2026 Google System Updates [U]
The monthly “Google System Release Notes” primarily detail what’s new in Play services, Play Store, and Play system update across Android phones/tablets, Wear OS, Google/Android TV, Auto, and PC. Some features apply to…
99to5MacApple
Epic Games fights Apple’s request to pause App Store commission proceedings
Epic has submitted its opposition to Apple’s latest request to pause lower-court App Store commission proceedings while the Supreme Court reviews part of the case. Here are the details.
Monday, July 131 story
AAppsFlyerMarketing
Marketing attribution: what it is and how to measure it
You’re spending across paid social, search, CTV, push, and email, and every channel reports a different number. None of them match, and your BI team is merging spreadsheets at 11pm before the quarterly review still…