Five top mobile marketing stories, ranked and summarized every day (except weekends).
A new investigation by advertising supply chain intelligence company DecryptAds has identified 2,116 AI-generated recipe websites operating within the programmatic advertising ecosystem, raising concerns about…
Salesforce has entered into a definitive agreement to acquire customer engagement platform Braze in a transaction valued at approximately $5.66 billion, expanding its presence in marketing technology and customer…
According to a new report from Sensor Tower, not only did Meta’s Muse become the 12th app ever to reach 10 million US downloads in 40 days, but it is also outpacing its peers in user retention. Here are the details.…
Introducing the Device Usage dashboard in Datascape Adjust
Subway Surfers turns 15 in May next year and it is still the most downloaded mobile game of all time, surpassing 4.5 billion lifetime downloads. Mathias Gredal Nørvig has been steering it for most of that run - he took…
After introducing limited in-app browser support for certain business links last year, WhatsApp is now working on expanding the feature to all links shared in chats. Here are the details. more…
The monthly “Google System Release Notes” primarily detail what’s new in Play services, Play Store, and Play system update across Android phones/tablets, Wear OS, Google/Android TV, Auto, and PC. Some features apply to…
The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.
For years, mobile video game revenue models operated on a simple equation: build a great video game, acquire players through the major app stores and accept the platform economics that come with reaching them. That…
Lilith Games’ creature collector Clash of Critters has surpassed $50 million in gross player spending between Google Play and the App Store. According to AppMagic data, the title has achieved this milestone in just…
Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative once or twice.
Apple updated its App Review Guidelines today with a series of changes meant to strengthen protections against harmful content and deceptive app review practices. Here are the details. more…
Attribution, accuracy, and authenticity offer a starting point for responsible AI use — and for protecting your brand's credibility. The post Email marketing’s history can guide AI governance appeared first on MarTech.
Meta has introduced new advertising products for Facebook and Instagram, including Ads Super Burst, a reservation-based format that allows brands to secure advertising windows of three to 24 hours during major events,…
Ruggable is shaking up its marketing stack, pulling dollars our of Meta and into ShopMy creators ahead of a potential IPO.
The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.
Google Play is adding a batch of new discovery and social features for games, including a personalized Game Finder, timed competitive Sprints, and clip-sharing via its Sidekick overlay. Read more
Kristi Argilyan, evp and Chief Commercial Officer, The Trade Desk Every CMO is dealing with the same squeeze. Finance is going through budgets line by line and wants proof. Meanwhile, the data that’s supposed to back up…
While we cover a lot of deals on specific products, it’s rare that we find worthwhile savings on gift cards that let you save on essentially anything the store sells. However, until October 19th, you can save up to…
Apple’s new HomeView (pre-order here) won’t have an App Store, but it will support third-party apps in some cases, including letting you run third-party widgets from your iPhone. Here are the details. more…
Supercell will shut down Squad Busters on December 14th, 2026, ending the game’s run after its global launch in May 2024. The game will be removed from the App Store and Google Play on December 1st, but players who…
Bumble is in advanced negotiations to be acquired by Ithaca Holdings in a deal that would value the dating app company at approximately $1 billion, according to Reuters, as the platform faces declining paying…
Google is making it easier to build and use personal Android apps created with AI, without having to make them available to everyone on the Play Store.
Google Play has announced an update to app discoverability called Game Finder using the latest Google AI tech, tailored to each player’s gameplay habits. Game Finder gives recommendations based on a user’s interests.…
The company is revamping the Play Store for the AI era with changes to publishing, recommendations and more.
Google today announced a slew of Play Store updates across vibe-coding, game discovery, social features, and more. more…
Fingersoft has announced that Lego Hill Climb Adventures is ending service. In-app purchases will cease on October 23rd, 2026 ahead of the game’s removal from the major app stores in December, but those who have already…
Influencer marketing has evolved from a channel primarily associated with brand awareness into a measurable component of mobile user acquisition (UA). For app developers, publishers, and performance marketing teams,…
The mobile gaming industry has moved beyond the era when simple gameplay mechanics and high-volume user acquisition were enough to sustain growth. As acquisition costs fluctuate, competition intensifies, and…
The monthly “Google System Release Notes” primarily detail what’s new in Play services, Play Store, and Play system update across Android phones/tablets, Wear OS, Google/Android TV, Auto, and PC. Some features apply to…
Mobile game in-app purchases fell to $19.6 billion in the third quarter of 2026, down 7% year-over-year. That’s according to Aream & Co’s Q3 2026 Video Game Market Update report, which also identified a 12% fall in…
The games industry moves quickly and while stories may come and go there are some that we just can't let go of… So, to give those particularly thorny topics a further going over we've created a weekly digest where the…
Apple is making more leadership changes as the John Ternus era gets underway. A new Bloomberg report today says Apple has named a new mergers and acquisitions chief and a new vice president of the App Store. more…
Amazon has an all-new lineup of tablets ready to tempt you this holiday season, and for once, you might actually want to buy them. While the company has tried in previous years to make an upmarket play for relevancy in…
Measure installs across more app stores Adjust
The mobile games industry will gather in Helsinki for PG Connects Nordics on October 20th and 21st, with developers, publishers and industry experts sharing insights across the two-day event. Otto Simola, product…
With budgets under constant pressure, in-house teams at Heineken are turning to novel brand metrics to justify digital ad spend on the open web.
Fire Emblem Shadows has generated $892,000 in its first year on iOS and Android. Launched on September 25th, 2025, the tile-based social deduction game marked Nintendo’s first mobile game release of the decade, six…
Pocket Gamer Connects Nordics is heading back to Helsinki on October 20th and 21st, bringing together more than 150 expert speakers from across the games industry. One of those speakers will be Ivan Trancik, CEO and…
Meta’s Muse AI agent app has spent the last several weeks as the #1 free iPhone app on the U.S. App Store. The latest Muse app update adds a new platform to tackle: iPad. more…
Reddit is expanding its lead generation advertising tools with AI-powered Max Campaigns, new in-market audience targeting and additional CRM and measurement integrations, including an open beta with HubSpot. The updates…