The mobile marketer's toolkit — and daily intel.
Calculators, predictors and creative tools that actually move ROAS — plus a daily digest of the mobile marketing news that matters.
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ROAS Target Calculator
d30 payback
Target ROAS
118%
CPI ceiling
$3.40
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LTV forecast ready
d180 · +12% vs plan
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A daily digest, not a feed
Top mobile marketing stories pulled from the best blogs and RSS feeds, ranked and summarized each morning.
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Tools you'd otherwise build
Significance tests, LTV predictions, ROAS targets, ASO collection — the spreadsheets every UA team rebuilds, done right.
Today's digest
What moved the industry
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9to5Google·App Stores
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The toolbox
Featured tools
Stat Significance Calculator
Check if your A/B test results are statistically significant in seconds.
Analytics
ROAS Target Calculator
Translate your after-tax ROAS goal into the target you set inside the ad channel.
UA
Retention Curve Calculator
Fit a power-law curve to your D1/D3/D7/D30 retention and project it out to a year.
Analytics
More coming soon
New tools ship regularly.