ROAS Target Calculator

Work backwards from the after-tax ROAS your product needs to the target you should actually set inside the ad channel.

ROAS goal — measured on dayROAS goal (%), after taxCampaign type

On day

Day 28

% IAP of campaign revenue

Even iapROAS/iaaROAS campaigns often convert some traffic on the other monetization type — set the real mix here.

Store fee (%)VAT

TBD

Set this blendedROAS target in your ad channel

122%

To hit 100% net ROAS (after store fee) on day 28, set the channel's own ROAS target to the number above — it accounts for the store's cut (82.0% of revenue reaches you net).

Store fee applies only to IAP revenue; ad revenue (IAA) reaches you net of store cuts. Blended campaigns weight the two by your %IAP input.

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