The toolbox

Tools for mobile marketers

Calculators and utilities for every part of the mobile marketing job.

Stat Significance Calculator
Check if your A/B test results are statistically significant in seconds.
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ROAS Target Calculator
Translate your after-tax ROAS goal into the target you set inside the ad channel.
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Retention Curve Calculator
Fit a power-law curve to your D1/D3/D7/D30 retention and project it out to a year.
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More coming soon
New tools ship regularly.
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