The mobile marketer's toolkit — and daily intel.
Calculators, predictors and creative tools that actually move ROAS — plus a daily digest of the mobile marketing news that matters.
Growing
tool library
Curated
news sources
Daily
fresh digest
ROAS Target Calculator
d30 payback
Target ROAS
118%
CPI ceiling
$3.40
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LTV forecast ready
d180 · +12% vs plan
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A daily digest, not a feed
Top mobile marketing stories pulled from the best blogs and RSS feeds, ranked and summarized each morning.
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Tools you'd otherwise build
Significance tests, LTV predictions, ROAS targets, ASO collection — the spreadsheets every UA team rebuilds, done right.
A weekly pulse on the market
Anonymous, community-sourced CPI/budget/ROAS/retention trends — see how your week compares to everyone else's.
Today's digest
What moved the industry
V
New · Weekly
Where does your week really stack up?
Pulse is a weekly, anonymous read on the US mobile UA market — CPI, budget, ROAS, and retention, from marketers running campaigns right now. Answer four quick questions, see how the industry compares.
The toolbox
Featured tools
Stat Significance Calculator
Check if your A/B test results are statistically significant in seconds.
Analytics
ROAS Target Calculator
Translate your after-tax ROAS goal into the target you set inside the ad channel.
UA
Retention Curve Calculator
Fit a power-law curve to your D1/D3/D7/D30 retention and project it out to a year.
Analytics
LTV & Payback Calculator
Project LTV from a retention curve and ARPDAU, then find your payback day or your max CPI.
UA
More coming soon
New tools ship regularly.